San Pedro Fish Market Launches Scholarship Contest
Robberies. Assaults. Shootings. It seems like every time you refresh a Timeline on a Facebook group about San Pedro, you read about one of those things having just happened. But Mike Ungaro from the San Pedro Fish Market says it’s just not true.
The COO and director of marketing for Ports O’ Call Village’s main attraction notes that the perception of our port town having high crime statistics doesn’t reflect reality. In fact, in 2013, the 15th Council District, which includes San Pedro, led the City of Los Angeles in overall crime reduction.
Ungaro knows that it’s not just the long-time citizens hearing about alleged crimes left and right. “Kids are jaded about the community, too,” says Ungaro. “At a recent L.A. City Council meeting, you could hear some high school students citing crime frequency being too high, when the stats aren’t even accurate.”
So Ungaro and his marketing team have come up with an idea that aims to combat this misconception: Create a scholarship sponsored by the San Pedro Fish Market that’s based on a friendly contest among local high school students who are invited to create a four-minute video explaining what they love about their community.
What’s in it for the students? A $1,000 scholarship for the winning student/team from each high school.
“We want to hear the good stories about our community. Students can use their creativity as they show a good narrative about where they live,” says Ungaro. “And when videos go viral, it will be good for the entire community.”
From January 2015 to the end of February, students can channel their inner Spielberg and post a video, preferably under four-minutes, to any YouTube page in which they tell the viewers what they love about their community. The footage must acknowledge in the first 10 seconds they are doing this to enter the San Pedro Fish Market Scholarship contest. The videos must also include the hashtags specifying their community (#ilovesanpedro or #ilovewilmington) and the high school they’re representing, #MSHS (Mary Star), #SPHS (San Pedro), #BANNING (Banning) and #POLAHS (Port of L.A.).
Ungaro’s team will notify the winner of each high school once they are deemed to have the most views from YouTube.
Tending to over 40,000 customers per week and having more than a million impressions on Facebook as well other social media outlets, the San Pedro Fish Market’s marketing team will have no problem in getting the word out about this scholarship contest to students at San Pedro High School, Mary Star, Banning High, and POLA.
“We want people across the world to see how much the kids in our community love their hometowns. We go out of our way to make it easy to love the L.A. Harbor and we want to use this contest to teach the next generation to love the Harbor as well,” explains Ungaro.
Story originally appeared in the January 2015 issue of San Pedro Today.