My Twitter Feed

October 25, 2021


2015 San Pedro Prep Softball Preview -

Friday, May 1, 2015

Art Preview: ‘Non-Native’ by Ingrid Dietrich -

Wednesday, April 1, 2015

San Pedro Prep Baseball 2015 Preview -

Wednesday, April 1, 2015

Recapping The Final Gaffey Street Community Workshop -

Tuesday, March 3, 2015

Tiffany Torres Bears Down For Success At POLA High -

Tuesday, March 3, 2015

San Pedro Fish Market Launches Scholarship Contest -

Thursday, January 15, 2015

San Pedro’s Rita Fiorenza Is A Basketball Revelation -

Thursday, January 15, 2015

‘No Lane Reductions’ As Gaffey Street Redevelopment Plans Move Forward -

Friday, January 9, 2015

San Pedro Prep Sports 2014 Fall Review -

Wednesday, December 31, 2014

LAPD Harbor Division and Philie B’s Pizza To Host Charity Events This Weekend -

Wednesday, December 17, 2014

San Pedro Holiday Parade Returns Sunday with a Twist -

Tuesday, December 2, 2014

Winter Wonderland Comes To The Waterfront -

Monday, December 1, 2014

One-Way Streets May Come to Downtown San Pedro -

Tuesday, November 25, 2014

San Pedro’s Two Newest Volleyball Skyscrapers: Allison Kittell & Tracy Folchi -

Monday, November 10, 2014

San Pedro and POLA Prep Girls Cross-Country Preview: Running For More Glory -

Thursday, November 6, 2014

International Craft Beer Festival Comes to Crafted This Weekend -

Thursday, November 6, 2014

Second Workshop for Urban Greening Project Receives Warm Reception from Community -

Wednesday, October 8, 2014

Construction of Mixed-Use Apartment Complex on Gaffey Could Begin Next Spring -

Thursday, September 25, 2014

UPDATE: Blaze Inside Port of L.A. in Wilmington Nearly Contained; Air Quality Deemed ‘Safe’ -

Tuesday, September 23, 2014

San Pedro High Football Off To Another Strong Start -

Monday, September 22, 2014

AltaSea CEO Talks Innovation, Saving the Planet

AltaSea CEO Rachel Etherington speaks at the San Pedro Chamber of Commerce's Annual Luncheon on June 12. (Photo: Megan Barnes)

San Pedro business leaders recently got to hear AltaSea CEO Rachel Etherington share her vision for the $500 million urban marine research center coming to the waterfront.

“AltaSea will enable LA to become one of the most exemplary sustainable coastal cities in the world,” she said in her keynote address at the San Pedro Chamber of Commerce’s Annual Luncheon at the Crowne Plaza Hotel on June 12. “It will advance the global conversation about sustainability providing solutions and having a real and tangible impact on the lives of Angelenos, Americans and citizens around the world.”

AltaSea, a public-private partnership, signed a 50-year lease with the Port of Los Angeles last year to turn a 100-year-old pier of warehouses in the outer harbor into a marine research center. When the 35-acre campus is completed in the next 15 to 20 years, it might be considered something like LA’s Scripps Institute. But Etherington said there’s really nothing else like AltaSea, and that’s what compelled her to move halfway around the world from the United Kingdom to lead it.

“In short, it will be a state-of-the-art ocean-based campus where science, education and business come together to generate innovative solutions to global sustainability issues,” she said in her speech to the San Pedro business community. “Algae fuel, wave power, sustainable fisheries to meet the demands of the growing population, new cleaner ways of travel and transport, medical solutions, marine robotics — these are the exciting growth areas which AltaSea will pioneer.”

Etherington shared her personal journey going from working in the marketing world to leading conservation nonprofits. Her interest in conservation, she said, was instilled at a young age by her parents, who grew up during war time. After graduating from Bournemouth University in Dorset, England, Etherington built a successful career in branding, working on international accounts including PepsiCo and BMW. But she decided she wanted a career that would fulfill her passion for sustainability and founded Fauna & Flora International Australia. Etherington then served as managing director of the UK-based BLUE Marine Foundation before being tapped to head AltaSea earlier this year.

“We often feel a sustainable future is a gloomy one full of compromise, but I don’t believe that for one moment,” she said. “AltaSea can prove that the opposite is true.”

Etherington has been on the job since April and is tasked with raising $135 million in the next five years for the construction of phase one, which should be completed by 2019.

“I’m aware these ambitions and goals are large, but the issues we’re facing require such a response and you don’t change the world — you don’t create initiatives like this — unless you dream big,” she said. “Although I would caveat that with I’m all about delivery and implementation, not just about dreams and rhetoric.”

So far, $82 million has been pledged to the project thanks to both the port and the Annenberg Foundation. Construction alone is estimated to create 6,000 jobs, and there will be more than 1,300 permanent jobs at AltaSea. One of its very first hires is local: Lara Silber, the daughter of Central San Pedro Neighborhood Council board member and Whale & Ale owner Andrew Silber.

Etherington said the AltaSea campus will create more energy than it uses and be an icon on the waterfront.

“I want to see this area, the LA waterfront, become a buzzing destination,” she said. “My dream is that one day Los Angeles will be just as famous for AltaSea as it is for Hollywood.”