Restaurants Mark 30th Anniversary by Donating to 30 Charities for 30 Days
For the next month, a pair of Orange County-based family-owned restaurants is celebrating its 30th anniversary by generously donating 20 percent of all dine-in and take-out checks to 30 local charities.
The Newport Rib Company in Costa Mesa and Naples Rib Company in Long Beach anticipate raising at least $40,000 between Nov. 1 and Nov. 30.
“Not very many family-owned restaurants survive 30 years, and we know we have because of the community that continues to support us, so that’s where we came up with the idea,” said Laura Marroquin, of the Ursini family. “We have seen that it creates community spirit that has been so positive, and we want to give back to the community that supports us.”
The restaurants first took on the challenge 10 years ago for the 20th anniversary, and again for the 25th.
Marroquin says this time, they’ve upped social media promotion, and hope that will mean an even greater turn out than in years past.
“We’re doing a lot of fun things and really engaging the charities on Facebook,” she said. “This year we’ve been really purposeful in selecting charities that help local communities. We’re proud of our selection and can’t wait to make an impact.”
Each restaurant will have an area showcasing the charitable organizations, and the back of the menus will feature them as well.
Marroquin said in addition to supporting the organizations, the month-long event aims to give them exposure.
“Even if it’s a small impact that might not change their budget, it’s about giving them exposure to a brand new audience,” she said. “I think patrons are pretty supportive and really excited. We’re known for begin generous with the community in terms of donations.”
Charities will receive checks from the anniversary at separate events in early December. For more information and a complete list of all 50 charities (10 overlap between the restaurants), visit the Newport/Naples Rib Company website.
Photo: The Naples Rib Company presents checks to 25 charities in 2008. This year, 20 percent of all checks during the month of November will go to 30 local charities to celebrate the Rib Company’s 30th anniversary. (photo: Naples Rib Co.)